I am a national Edward R. Murrow and EMMY award-winning multimedia producer and on-air talent with over 15 years of multifaceted experience in driving creative content strategy and production in fast-paced, deadline-driven environments.
I am a utility player for any organization.
A seasoned professional, I offer a talent for team leadership, predictive data-based decision making, research, investigation and creative collaboration combined with cutting-edge skills in data analysis, computer-assisted producing and platform agnostic content development both off and on camera.
Areas of Expertise include:
On-Air Anchoring & Hosting | Producing | Content Management | Production Operations | Industry Partnership Development | Flawless Writing & Editing | Strategic Media Plans | Media Operations & Logistics | Media Law & Ethics | Team Leadership & Training | Open Records & Open Meetings Acts | Research, Prediction & Trend Analysis | Crisis Response Planning | Creative Consulting | Corporate Event Planning
DESIGN INDUSTRIES FOUNDATION FIGHTING AIDS · Dallas, Texas · 2019-Present
Brand & Marketing Chair | Young Professionals
The DIFFA/Dallas Young Professionals Program is a passionate group of volunteers, between the ages of 21 - 40, consisting of influential individuals in the community from various professional backgrounds. The group enhances the initiatives of DIFFA/Dallas and local HIV/AIDS service organizations in addition to creating social networking and professional development opportunities for its members. Since 1984, DIFFA: Design Industries Foundation Fighting AIDS has been raising awareness and granting millions of dollars to organizations that provide treatment, direct care services, preventive education programs and advocacy for men, women and children impacted by HIV/AIDS.
STATE FARM · Dallas, Texas · 2018-Present
Production Director, Live Broadcasts | Creative Services
Part of the internal ad agency / Creative Services team who works directly with business units across State Farm Insurance in creating dynamic live messaging that reinforces the strong legacy brand, while maintaining a positive internal culture.
TRIBUNE MEDIA · Dallas, Texas · 2016-2018
Managing Editor, Founding Producer & Host of Nationally Syndicated Programming
As key member of management team, I created aggressive news-gathering atmosphere. I worked to build efficient workflows to increase exclusive and enterprise content. I developed systems and trained team members to book engaging live interviews on breaking and soon-to-trend stories. I also appeared on air to report top stories, social media analysis and breaking news.
Collaborated across the organization to develop and launch Morning Dose, a new nationally syndicated morning show that uses social media to break news, follow story developments and predict that day’s trending topics.
Served as Managing Editor of nationally syndicated 3-hour morning show, Eye Opener-- transforming program from an aggregate of other news into a legitimate news-gathering entity and increasing ratings to some of the highest in 3 years across most syndicated markets.
Reported for family of Tribune Media stations for major national stories, including Hurricane Irma, the Sutherland Springs church shooting, the passings of First Lady Barbara Bush and former president George H.W. Bush.
Helped develop and maintain industry-leading philosophy to identify soon-to-trend social content before they went viral-- reporting content at least 12 hours ahead of the competition.
Strengthened partnerships within the station group and with outside media partners, including CNN and Radio One, and worked with Dose.com to curate and develop data-driven, relevant and pretested multiplatform and platform agnostic content.
CBS 11 NEWS | KTVT-TV · Dallas-Fort Worth, Texas · 2016
Managed crews, content and coverage for on-air newscasts, digital, and social media platforms.
Spearheaded initiative to create new systems and modern protocols for news gathering, converting assignment desk from reactive followers into proactive market leaders and newsmakers.
Eliminated silos between producers and assignment desk to build trust and improve working relationships.
INDEPENDENT MEDIA CONSULTANT · Dallas, Texas · 2014-2016
Collaborated with a wide range of clients in the areas of strategic planning, public relations, media training, social media, branding, marketing, advertising and crisis communication. Conducted focus groups and market research to help organizations identify key loyalists, isolate sales opportunities and implement cost-effective strategies to market products and services.
Negotiated national media hits for PersonalTrainerFood.com and The Bernadette Schaeffler Collection, increasing brand lift and boosting sales through positive press coverage.
Partnered with Celebrity Cruises in an effort to gain traction in the U.S. LGBT community-- creating a positive sentiment among the gay community through strategic charitable sponsorships and national activations.
RADIATE MEDIA · Dallas, Texas · 2014-2016
Produced live on-air traffic reports for television and radio markets across the U.S., including WFAA-TV in Dallas.
Developed ways to utilize traffic graphics software to showcase trouble spots during morning and afternoon commutes.
Incorporated computer-assisted reporting to forecast traffic issues before they arose and provide an edge in reporting.
NBC UNIVERSAL | KXAS-TV · Dallas-Fort Worth, Texas · 2010-2014
Multi-Platform Investigative Content Planner
Helped create and launch station’s nationally acclaimed investigative unit. Produced and wrote content for on-air and online platforms. Assisted assignment desk in breaking stories, booking guests and producing segments throughout the day.
Submitted, tracked and managed all state and federal open records requests, and trained staff on the use of open records laws in daily and follow-up reporting.
Utilized computer-assisted reporting inclusive of SQL, geographic information systems and Excel to analyze big data and develop exclusive enterprise investigative content, breaking several stories of national interest.
LIN INTERACTIVE | KXAN-TV | KNVA-TV · Austin, Texas · 2006-2010
News Assignments Manager
Produced and wrote on-air and online content, and reported live on air for morning show, breaking news and breaking weather coverage. Coordinated content and logistics for 7 newscasts totaling 5+ hours of live coverage across 2 stations.
Served as key member of management team that analyzed market research and rebranded the news product, putting all dayparts on a trajectory to move from #4 in all newscasts to #1 in most.
Instituted a new system that included the use of a digital assignments board to track daily news and provide a seamless flow of information; helped create and manage a local news pool/multi-station partnership to expand resources on noncompetitive content.
NEXSTAR BROADCASTING | KBTV-TV · Beaumont, Texas · 2004-2006
News Assignments Manager
Served as live on-air reporter and managed news assignments. Enhanced market edge as first news outlet in the market to break stories online before the newscast. Managed logistics and content for 4 daily newscasts totaling 3.5 hours of live news coverage. Oversaw logistical and editorial content during Hurricane Rita, honing skills in crisis and disaster management.
Certificate, Texas Open Records/Texas Open Meetings Act, Office of the Attorney General and Texas Bar Association| Investigative Reporters & Editors Conference, 2013 | Investigative Reporters & Editors National Institute for Computer-Assisted Reporting, 2012| NBCUniversal Legal Training, 2010-2013 | News U/Poynter/NABJ, 2009
2013 National Emmy, News/Documentary
2013 Lone Star Emmy
Investigative Report Series
2013 Lone Star Emmy Nomination
Investigative Report Single Story
EDWARD R. MURROW
2013 National Edward R. Murrow Award
TV Large Market
2013 Regional Edward R. Murrow Award
2013 Regional Edward R. Murrow Award
ASSOCIATED PRESS BROADCASTERS
2012 Society of Professional Journalists Sigma Delta Chi Award for Investigative Reporting
2012 Texas Associated Press Broadcasters Freedom of Information Foundation of Texas Award for outstanding efforts by a radio or television station on FOI issues
2009-2010 Texas Associated Press Broadcasters Best Morning Newscast
2009-2010 Texas Associated Press Broadcasters Best Spot Coverage/Station